With the biggest free-to-attend sporting event ever to come to Nottinghamshire just weeks away, residents, schools, landowners, community groups and businesses are being encouraged to help our county look at its very best by creating eye-catching land art or unusual displays ahead of the big race on 6 September.
Millions of viewers from across the world will be tuning in to the Tour of Britain race, so having land art along or near the route, will increase the chances of being spotted on TV coverage – particularly being picked out by helicopter TV cameras as the race winds its way through out county’s spectacular scenery, landmarks and sites of historical and literary significance.
Councillor Kay Cutts, Leader of Nottinghamshire County Council, said:
“There are so many ways people can get involved in this creative challenge to help celebrate the Tour of Britain coming through our county.
“The idea of land art is that people turn fields, hills, market squares and even car parks into unusual art displays that celebrate their local community and tell the story of Nottinghamshire.
“Land art doesn’t have to be anything too complicated or ambitious. It can as simple as using hay bales to spell out ‘Welcome to Notts’ or arrange into a shape or image which would look impressive when viewed from the sky.”
Other ideas for land art include:
- Mowing a giant shape/image into a hill or field
- Painting old, unwanted bikes yellow and putting them out on display – which worked so well as part of the Tour de Yorkshire race
- Creating giant posters or banners on buildings along the route
- Colourful flower displays in the shape of a bicycle in gardens
- Getting inspiration from Tour de France land art
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