Lidl's Christmas Freeway Cola Truck

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Lidl's Christmas Freeway Cola Truck
Thursday 21 November 2024 | 12pm-6pm
Sneinton Market Square

Lidl has unveiled its very own Christmas cola truck, set to tour Great Britain from 14 November to 1 December for the first time ever. The truck will visit Nottingham's Sneinton Market Square on 21 November!

Spreading the festive magic of Christmas across the nation, the truck will grant wishes, hand out over 2,000 Middle Aisle present boxes, give away festive food shops* and provide an array of mouthwatering festive food from Lidl.

Setting its fan-favourite Freeway drink on the literal freeway by transforming it into a truck, a can of Lidl’s fizzy cola has been reimagined into a whopping 15 tonne, 20 metre long and 5 metre high king of the road. With a Freeway label wrapped cylindrical body and life-like pull-ring back hatch, the instantly recognisable and show-stopping truck has been created to spread the magic of Christmas across Great Britain.

The truck will highlight the magic of giving, sharing and wish-making this Christmas with a pop-up wonderland at each stop. Over 2,000 present boxes are held inside the truck, filled to the brim of Lidl’s famed Middle Aisle items, ready to be handed out to its first visitors at each stop*. What’s more, 1 in 10 of these boxes will contain a ‘Golden Ticket’, giving shoppers the incredible opportunity to win their Christmas food shop at Lidl**.

The magic doesn’t stop there, either. Mirroring the supermarket’s new Christmas advert - directed by Oscar-winning director Tom Hooper and centering around the power of wish-making - Lidl will be making fan’s wishes come true in the real world. Once at the tour stop, visitors can submit a wish that would make Christmas truly magical for them and their family - whatever that may be. In the spirit of creating a magical Christmas with Lidl, the retailer will then grant a number of them, making dreams big or small come true. 

In case all the wish-making and gifting provides hungry work, Lidl will also be handing out its delicious festive food at the pop-up wonderland. Visitors can step inside a life size present box, ringing a bell for a surprise season’s treatings, or try Snowmallows, festive biscuits and more on show.

*Lidl’s 2000 Present boxes will be given away on a first come, first served based at each location. 
**Value of coupon is £100 and is only redeemable via Lidl Plus. Coupon can only be used once. Alcohol, infant formula and gift cards do not count towards the spend amount and discount will not be applied to these items.